大牛时代APP

“直播带货”成焦点增量 “618”电商大促订单刷新纪录 用户精细化运营是要害

大牛时代APP2020-06-19 04:34:02

 

  ZUOWEIDACUJI,JINGDONG、ALI、PINDUODUO、SUNINGYIGOUDENGPINGTAIDE“BAIYIBUTIE”HUODONGLIDUZAICIJIAMA,“ZHIBODAIHUO”MOSHIJINGPEN,3CJIADIANJINGZHENG“BAIREHUA”……JIEZHIJIZHEFAGAO,SHISHANGZUIDAFANWEI“618”DINGDANEDEJILURENGZAIBUTINGBEISHUAXIN,ZHUANJIAZHICHUDACUKUANGHUANZHIHOURUHECHUANGZAOCHUZENGLIANG,GENGHAODILIUCUNZHUYONGHUCAISHIYAOHAI。

大牛时代APP  BAIYIBUTIEJIAMACUXIAOFANGSHIGENG“TOUMING”

  JIZHEDUIBIFAMING,YIQINGXIASHOUGEDIANSHANGDACU,WULUNCONGSHANGPINPINLEI、YONGHUFANWEI、CANYUSHANGJIA、BUTIEDENGFANGMIANLIDUDOUGENGPANGDAYEYUEFAZHIJIE。JINGDONG、ALI、SUNINGGEJIADIANSHANGPINGTAIJUNSHENGJI“BAIYIBUTIE”LIDU,CONGWEICANYUQITADIANSHANGJIEDEPINDUODUOBENNIANCHUCIJIARUZHANJU,ERQIEZAIBAIYIBUTIEJICHUSHANGJIADABUTIE。KUAISHOUYECHUCIJIARUBAIYIBUTIE“ZHENYING”。QICI,BUTIELEIXINGFUHOU,YOUHONGBAOBUTIE、HUANXINBUTIE、JIENENGBUTIE、XIACHENSHICHANGZHUANYONGBUTIEDENGDENG。BIEDE,DIANSHANGLIANHEDIFANGZHENGFUYIXIAOFEIQUANQINGSHIFAFANGHONGBAOCHENGWEIBENNIAN“618”YIDATEDIAN。

  WANGJINGSHEDIANZISHANGWUYANJIUZHONGXINWANGLUOLINGSHOUBUZHUREN、GAOJIFENXISHIMODAIQINGZHICHU,ZHEICIYIQINGXIASHOUGEDIANSHANGDACU,WULUNCONGSHANGPINPINLEI、YONGHUFANWEI、CANYUSHANGJIA、BUTIEDENGFANGMIANLIDUDOUDA。SUIZHEYIQINGJIANJIANKONGZHI,ZHEIYIDUANSHIJIANJILEIDEXIAOFEIYUWANGHUIJIZHONGKAISHI。YINCI“618”YINGLAIYIBO“HUIFUXINGXIAOFEI”,DANBUHUICHUXIANDALIANGDUNHUO。

  CONG“YIZHIDUXIU”DAO“BAIHUAQIFANG”

大牛时代APP  “618”DACUBUZAISHIDIANSHANGXINGYEDE“ZHUANCHANG”,YIZHIZHIZUOBAIYIBUTIE,CONGWEICANYUQITADIANSHANGJIEDEPINDUODUOBENNIANCHUCIJIARU,KUAISHOU、DOUYINDENGDUANSHIPINPINGTAIYECANYUJIAOZHU,CHENGWEI“618”DACUDEZENGLIANG。ZHONGDUOPINPAIJIARUDAODIANSHANGGOUWUJIEZHONG,PINGGUOYECHUCICANYUZHONGGUODE“618”。JINGDONG、SUNING、TIANMAODENGJUNZAI5YUE22RIQIANHOUKAIQI“618”YURE。

大牛时代APP  CONGGEPINGTAIGONGBUDESHUJULAIKAN,“618”JIAOCHULEPIAOLIANGDECHENGJIDAN:ZAIJINGDONGGANGJIAOSUOSHANGSHIYISHISHANG,JINGDONGDIYICIDUIWAIZHANSHILEBENNIAN“618”SHUJUDAPING,CONG2020NIAN6YUE1RI0DIANDAO6YUE18RI9:47,LEIJIXIADANJINEDAODA2284.88YIYUAN,YUANYUANLINGJIALEKESUI“618”DACU18TIAN2015YIYUANDEJILU。6YUE18RILINGCHENDI1XIAOSHI,TIANMAO“618”CHENGJIAOETONGBIZENGZHANG100%。SUNINGYIGOUQUANQUDAO1GEXIAOSHIFANMAIZENGZHANG132%,PINDUODUOZI5YUE25RIZHIJINDINGDANLIANGJIAOKESUITONGQIZENGZHANG119%。

大牛时代APP  “ZHIBODAIHUO”CHENG“618”DACUJIAODIANZENGLIANG

  ZHIBODIANSHANGWUYICHENGWEIBENNIAN“618”GEDAPINGTAIJIAOZHUDEJIAODIANZHANCHANG。WANGYICEODINGLEIDAILAIKUAISHOUZHIBOSHOUXIU,ER6YUE16RIWAN7:00,SUNINGYIGOULINGSHOUZONGCAIHOUENLONGZOUJINTAOBAOZHIBOJIAN。16RI,“KUAISHOUJINGDONGSHUANGBAIYIBUTIE”ZHENGSHILUODI,BAOKUOKUAISHOUDIANSHANGXINJINDAIYANRENZHANGYUQI、ZHIMINGZHUCHIRENHUASHAO、KUAISHOUZHUBOXINBAHEWAWADENGJUNZAIDANGTIANZHUANCHANGKAIMAIJINGDONGSHANGPIN,QUANTIANXIANSHIZHIFUJINE14.2YIYUAN。

  CHULEDOUYIN、KUAISHOUDENGDUANSHIPINPINGTAIJIARU,BAIDUYEYICANZHAN“618”WEIQIJI,FALIDIANSHANGHE“ZHIBODAIHUO”。JIEZHI6YUE17RI,BAIDUDE“618”XILIE“ZHIBODAIHUO”HUODONGZHONG,DANCHANGCHENGJIAOTUPO1000WANYUAN。SHANGJIAMENYEBUTINGZAIZIJIDEZHIBOJIANWANCHUHUAYANG。TIANMAO“618”QIJIAN,GELIZONGCAIDONGMINGZHULVTIANXIA3WANJIAXIANXIAMENDIAN,QINZIXIACHANGDAIHUO。HUAWEIQUANQIUCHANWUZONGCAIHEGANGZAIZHIBOXIANCHANGZHANSHILE“ZONGCAITONGKUAN”SHOUJI,HAIERZETEYIDAJIANLEYIGE1000DUOPINGFANGMIDE“HAIERZHIJIAXIAOZHEN”,CHUANGXINDEZHIBOCHANGJINGGEWAIXIYINYANQIU。

  GUOMEIZHIBOYESHI“DUOYUANHUA”TANSUO“ZHISHIXING”NEIRONGHEYULEHUAYUANSUXIANGFUXIANGCHENG。

大牛时代APP  KUAISHOUDIANSHANGFUZONGCAIYUSHUANGCIQIANJIESHOUMEITICAIFANGSHIBIAOSHI,MUQIANDUANSHIPINPINGTAIHEDIANSHANGPINGTAIBINGBUSHIZHIJIEJINGZHENGGUANXI,YONGHUZAIDUANSHIPINPINGTAIHEDIANSHANGPINGTAISHANGXIADANDECHANGJINGCUNZAILUOJICHAYI。YUSHUANGYEBIAOSHI,DUANSHIPINPINGTAIDEJIAODIANRENGSHINEIRONG,HAODENEIRONGXUYAOLIANGXINGDESHEQUQIFENZUOWEIJICHU,ZHEIHUIYAOQIUPINGTAIZAISHANGYEHUADELICHENGZHONGBAOCHI“KEZHI”。

  BAOTUANHUZHUFALIJIADIANLINGYU

  JIZHEZHUYIDAO,CICI“618”,JIADIAN3CJINGZHENGYICHANGMENGLIE,JINGDONG、SUNINGYIGOU、TIANMAODENGFENFENZAIJIADIAN3CLINGYUFALI。

  5YUE27RI,KUAISHOUYUJINGDONGLINGSHOUJITUANZHENGSHIQIANSHUZHANLVEHUZHUXIEYI。

  5YUE28RI,JINGDONGHUA1YIMEIYUANTOUZIGUOMEILINGSHOU。ZHEISHIJIKUAISHOUHEJINGDONGHUZHUHOU,YOUYIDUANSHIPINPINGTAIZAIGONGYINGLIANSHANGYUCHUANTONGDIANSHANGDEHUZHU。

  JINGDONG、TIANMAOSHUJUJUNXIANSHI,GUANGDONGXIAOFEIEWEIJUTIANXIAPAIMINGDI1MING,XIAOFEITESESHICUNJUANDIANZISHUMACHANWU。

  MODAIQINGRENWEI,BAOTUANDESHUANGFANGKAWEILIULIANGDEZHENGQU,ZHULITUIDONGXIAOFEIZENGZHANG,BANGZHUJIADIANPINPAI“HUIXUE”。 “‘618’BUYINGGAIZHISHIBUTIEZHAN、DAIJIAZHAN,ERYINGGAISHIYONGCHUANGZAOXINGDEYAOLINGJIZISHEN、SHANGJIAHESHEHUIDAILAIXINZENGLIANG。”

  HULIANWANGFENXIRENSHIRENWEI,YINDIANSHANGHONGLIDEJIANJIANXIAOSAN,MUQIANZHONGGUODIANSHANGDESHICHANGZENGZHANGCHUXIANFANGHUANTAISHI,YINCITUICHUCUXIAOJIERIYIJIJIADAYOUHUILIDUCHENGWEIDIANSHANGPINGTAIHUOKEHEZENGZHANGSHOUYIDESHOUDUAN。

大牛时代APP  BUWAI,ZAICUXIAODETONGSHI,HAIYAOBAOGUANSHANGPIN、FUWUDEZHILIANG,RUXUCAINENGZHENZHENGLIUCUNDAOYONGHU。

大牛时代APP  DIANSHANG“618”REMAIDANPINFENFENSHAIYEJI

  ZUOTIANSHI“618”DIANSHANGCUXIAOHUODONGCENLING,YECHUYUBENNIANYIQINGYILAIDIYIGEDIANSHANGFANMAIWANGJI,JIZHEFAMINGWEITANAI、JIANHEDENGDIANSHANGREMAIDESHIPIN、BAOJIANPINPINPAIFENFENGONGBUJINQIYEJIHESHANGXIANXINPIN。

  WEITANAIYUANYINACNIERSENSHUJUCHENG,WEITANAIJINQIZAITIANMAOHEJINGDONGPINGTAIYINLIAOPINLEI(BUHANYINYONGSHUI)DESHICHANGFENEZHANJULVLINGJIA40%。JUPILU,BENNIANYIQINGYILAIWEITANAIZAIXINLINGSHOUPINGTAIDEGMVTONGBIFANFAN。CHULEJIXUZAITIANMAO、JINGDONGZHENGKAIHUZHU,WEITANAIHAIFENBIEYUHEMA、ZHURIYOUXIAN、PINDUODUOJUXINGTIANXIAZHIGONGQUDAOZHENGHE,YIJIHESHANGHAIDEDINGDONGMAICAI、ZHANGSHADEXINGSHENGYOUXIANHEZHUYAOMIANXIANGBEIFANGSHICHANGDEMEICAIWANGDENGOTOJUXINGQUDAOHUZHU。

大牛时代APP  CHENZHE“618”DIANSHANGFANMAIHUOBAO,JIANHEJITUANQIXIAHESHENGYUANPINPAIZAIXIANGONGBUXINPINBINGPILUJINQIYEJI。HESHENGYUANDESIKUANXINPINBAOKUOYISHENGJUNBAIJINBAN、GAIVDKELIJIDHAZAOYOU+ARADENGSANKUANYINGTONGYINGYANGPINYIJISHENGJIBANAISISHAOGUANGYOUJINAIFEN。

  JIANHEJITUANYINGYOUERYINGYANGYUZHAOGUHUSHIYONGPINYEWUZHONGGUOQUZHIXINGZONGCAIZHUDINGPINGPILU,“YIQINGTIGAOLEXIAOFEIZHEDEKANGJIANYISHI,DUIYINGYANGPINDERENZHIHEJIESHOUDUYEJIANJIANTISHENG。”

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